Top 10 Social Media Sites so, you have decided to invest in social media for business, great idea! Social media is one of the cheapest forms of marketing available. But the question is which social media site is the best to invest on? Social media provides a huge opportunity to be brand awareness and sell a tool for small businesses and entrepreneurs. The purpose of social media is to engage, attract and retain customers. 81% of the US population has at least one social media profile and over half of them have two more. so no matter which social media site do you want to invest in, in fact, all of them have a higher chance to reach customers that you may not have reached otherwise.
After evaluating most of the social media sites, we have gathered some of the best social media for business owners. Facebook, Instagram, LinkedIn, and Twitter are the most familiar social media apps for small and large businesses to be used but you might need some others based on your industry.
Keeping track of your social marketing strategies and figuring out which ones are the best for your business then you are in the right place to get to know about the best social media site for business.
Top Social Media Sites for Your Business 2019
- Facebook Messenger
1: Facebook Most Popular Social Media Platforms
It should not be surprising that Facebook is on the top in our list of the top 10 social media sites for business. Facebook is one of the most used social media apps with 2.41 billion active users.
It is best for all social media business in order to gain visibility and engage with new and existing customers. It is the largest site and it should be a part of any business’s marketing efforts due to its effectiveness. The majority of adults are on Facebook in the United States. Facebook’s monthly traffic is 2.2 billion where people share business news, products, announcement, articles and many more informative pages are there. Almost everyone has their target audience on Facebook; for why, every business, regardless of industry, size, focus or approach, should at least have a Facebook business page and they remain active and updated.
How To Create a Facebook Business Page?
First, sign up for a Facebook business page, then add your all business information to your page like location, hour, photos, etc. Once you are done with the Facebook business page, post updates at least once a day about the products that you want to sell; also about events, tips and tricks. Business happenings or any other type of content that might request to your target audience. To add more, you can advertise your products on the Facebook business page by including your business information, profile picture and photo on the page.
2: Facebook Messenger
Facebook Messenger is a part of Facebook, you have to download it and then link it to your Facebook account in order to use it. It has a few additional features which are useful for marketing. Thus, Facebook Messenger is the second most effective app for a social media business. Facebook Messenger is an app which allows Facebook users to direct message to one another for business shares, and it also extends to business pages. As it is a part of Facebook, it has the same access to Facebook’s huge user base and advertising platforms. You can use it for more advantages for the business.
Facebook has advertising campaigns that are specifically developed for Facebook Messenger when someone clicks on your ad, then they will begin to Facebook message with your business page, and if they do then your business page can follow up with them from the message after. Without using Facebook Messenger Advertising, you can also set up automated messages for your business page, like this if someone messages your Facebook Business Page, Facebook Messenger will send an automated message back to them (one that you have typed). The automated messages often say something as simple as” Thank you for messaging us, we will respond back to you within a few minutes. Have a great day”, Such simple messages can build trust between you and your customer.
Instagram is owned by Facebook, it is the ultimate visual social media platform for business, an average Instagram user spends 24 to 32 minutes a day on the app. people share Eye-catching visuals, product photographs, events, people and behind the scenes stories.
Monthly traffic on Instagram is 800 million and 3 to 5 posts per week, 1 to 15 storied per day. It is an effective platform of choice for businesses that cater to millennial consumers.
Create your Business page on Instagram
Sign-up for Instagram and download the app and post at least one photo or 5 to 10 stories per day about your business like: products, pictures of faces, pets, whatever id popular on Instagram. Most of the small business benefit from hashtags and geotags to jump on trending topics and get noticed in local areas, you can also advertise your business on the Instagram app and you can engage with people via Instagram ads.
4: YouTube Best Social Media for Business 2019
YouTube is the world’s largest video site and also 2nd largest search engine after Google search. Many people seek entertainment or do general research on YouTube and share informational, educational or entertaining videos. The monthly site traffic of YouTube is 1.57 billion monthly active users plus 3 billion searches per month.
The recommended videos are 1 to 3 per week on YouTube. Those who know how to angle their videos, such as local landscaping, company, mechanic, or photography business, YouTube is a very well-suited business platform for them to use.
Create your business channel now on YouTube:
YouTube needs a little bit more effort and time as compared to any other social media platforms on the list because it is a video sharing website, here you need to create custom videos about your company, services, and your products. You have to start with at least 5 to 10 collection of videos per week, and each video must be of 10 minutes long. It is not just that your videos must contain only entertainment, your videos can be informative or instructional. Many of the videos that perform best on YouTube are how-to videos, animated explainer videos or interviews.
Pinterest is an online pin-board where users can save and manage images that link products, articles, or any other relevant content, Pinterest’s monthly traffic is 175 million and the recommended posts are from 1 to 5 times per week.
Pinterest is a social media platform of many choices of businesses that cater to the primarily female customer base, its best features are the pictures, ability to organize contents and to borrow inspiration from other users.
How To Start Your Business With Pinterest?
It is very simple to start a business on Pinterest. You have to just sign-up with your Gmail account and then creating your pins. Although it is effective for female-centric customer bases, it takes time to set up a comprehensive and attractive pin-board. In order to use Pinterest to its full advantage, create relevant pin-boards that should deal with your products and provide users with inspiration for using them. I; literally love using Pinterest.
Twitter is also one of the most used apps, where users broadcast messages (280-character limit), videos and images to their followers. It is an ideal social media platform for a business whose target audience is consists of tech-savvy customers who want information in bite-sized chunks. Its monthly site traffic is 275 million and the recommended posts frequency is from 1 to 3 times per day.
As it is the 3rd largest social media site, it is also an essential platform for any business to gain a presence. People share time-sensitive updates, business information, and retweets.
Create Your Business Platform on Twitter
For creating a Twitter profile, first, visit the Twitter for business page and then sign up there. After you are done with your profile you have to follow other brands and users in your niche. Post relevant articles, retweet other users 3 to 4 times a day, and do not forget to check your direct message on a daily basis since some customers may use your Twitter account as a DE-factor helpline.
Snapchat is a multimedia app that allows the users to share videos and selfies with filters to friends or groups. Mostly, the users of Snapchat are between the age of 18 to 34. Snapchat also allows the people to share tips and tricks, daily activities, updates, behind the scenes videos and selfies. The site traffic of Snapchat is 187million daily active users. The recommended post frequency is from 1 to 10 times daily.
The snaps in Snapchat are not permanent, which creates a story-like flow to your messages. Most of the brands use Snapchat to communicate with their audience.
Start Your Business in Snapchat
Sharing on Snapchat is similar to Facebook and Instagram. You have to just set-up an account after downloading the app. Then post 1 to 10 snaps a day in order to build a business. As you follow other brands, keep sharing the snaps on Snapchat. If you intend to use Snapchat make sure there is an alignment of your brand vibe, because it is not one of the best social media business pages to be used, your efforts might be used elsewhere.
LinkedIn is a social media site for professionals and businesses. It is known as an Individual online resume., but it is also business to business professionals network where they sale and become a thought leader. Every small business must create a LinkedIn business page as a matter of course.
It ensures that they possess a credible presence on the world’s largest professional social network. Once you have created your account, you have to post daily updates about your product’s brands or link to helpful content relevant to your industry. The traffic site of LinkedIn is 500 million users with accounts, and they share updates about their business activity and links to relevant content.
Yelp is a business directory and search site that allows recommendations and ratings based on experience. Customers who find your business will also search for your business on Yelp to see your star ratings which will make them comfortable to take their decisions whether they will visit, eat, purchase and so on. The monthly traffic of Yelp is 170 million visitors and the recommended posts are not applicable.
Users build a full profile and to keep business information up to date and consistent. Having an account on Yelp will make it easy for the users to find you on Google search. Customers also use Yelp as a search engine, finding locations that have high reviews. The higher ratings on Yelp lead to an increase in revenue. It is important for the local businesses to build their profile and encourage positive reviews on Yelp. Be sure that while listing your business on local directories like Yelp, it is important that your name, address, phone number, branding information must be consistent across each one.
10: TikTok Most Popular Social Media 2019
TikTok is a new social media site for business which was launched last 2018. TikTok allows the users to make their 15 minutes’ video clip and share them. It has 1.2 billion users with 500 monthly active users.
With such a good figure, it is useful to start your business on. Although it has so much potential to grape the attention of the audience but it was still so much long to go when it comes to advertising. The only way to use this site for marketing or advertising is through influencers. As it is still not that saturated as compared to other giant sites like Facebook, Twitter or Instagram, a lot of brands are using it to reach Gen Z, a market seems quite difficult to reach.
so those are the best social media sites for your business, it is recommended, but before investing in any of them, opt the best one for your business industry. If you are not able to manage them, do contact our site techzeer.com.