Digital Marketing Interview Question: With the increasing penetration of digital devices and internet digital marketing is one profession that is in tremendous demand, so if you are inspired of it and want to grow with it, here are some important questions that will help you to crack your interview very easily, Read the article till the end to find them all.
Let’s begin with Questions and answers.
Digital Marketing Interview Questions for Neophytes
If you are new to apply for a digital marketing job, and you are not aware of the interview questions, so here are some most frequently asked questions that will assist you to prepare before the interview.
1: What is Digital Marketing?
Answer: Digital Marketing is communicating value to your costumers by using digital tools means: Internet, E-mail, Mobiles, etc.
2: What is the keyword in digital marketing and what is its value in SEO?
Answer: A keyword is a phrase that you enter in any search engine, in order to reach the targeted audience and provide relevant search results.
And the keyword is used in SEO for improving the page ranking.
3: What are the various kinds of tools available in Digital Marketing?
Answer: The different/various tools available over the internet are: Google Analytics, HubSpot, BuzzSumo, Trello, MailChimp, Crazy Egg etc… which are used to help the smaller businesses to encourage the SEO technology implementation into their business websites to rank the pages on the search engine result.
4: How can you classify Digital Marketing?
Answer: It is classified into two parts:
Inbound and outbound marketing. Inbound marketing uses social media, Webinars an E-books to spread knowledge about the company and its product; on the other hand, outbound marketing uses E-mail, ads and calls to reach their desired audience.
5: What are the most profitable ways to increase traffic on your website?
Answer: You can increase traffic to your website by social media shares, building referral links, providing better user experience, worthy interface and customer engagement.
6: Define Google AdWords.
Answer: It is an advertising model of Google where you are paid for it online. While you advertise anything you tell the google about which keywords or phrases are you interested in. This will help to show the accurate content at the right time.
6: Follower numbers or engagement numbers, which one is more efficient and why?
Answer: Among the like or follower numbers, the engagement number is better and more reliable because it provides a vivid picture of your success of brands. If your reach is high, then the engagement numbers will also be high.
7: Explain PPC or Pay per click advertising?
Answer: It is a useful methodology to direct traffic to your website. You will be paid if your ad gets clicked.
8: What you know about the differences between Branding and Direct Marketing?
Answer: Branding is a process in which you provide awareness regarding the company name, products, and services. The more is the awareness among costumers, the more is the brand value.
While direct Marketing means, selling the product or services directly to the public. The branded value products need less marketing while the less branded value products and services need more marketing.
9: Why Is online marketing more preferable over off-line marketing?
Answer: Online marketing is preferable because offline is (expensive) than online marketing. Online marketing reach larger number of audience and good track can be maintained in online marketing, but offline-marketing is limited to locations.
10: What is SEO?
Answer: Search Engine Optimization (SEO) is a key technique in digital marketing. It is used to rank the website by obtaining a high page rank in Google, Bing, Yahoo etc…
11: Explain about On-page and Off-page optimization.
Answer: On-page optimization involves all those actions taken from inside the website to improve the position of the website. And Off-page SEO involves the actions taken to improve the website’s position from outside the website.
12: How to ignore the Google penalty?
The answer, do not buy links, do not sell link, do not link to bad page rank links, do not use duplicate contents, do not use hidden texts and mobile redirects.
13: What do u know about bad links?
Answer: These are the links with having a low traffic, site links that are relevant to your site links, paid links, links from low page ranks, spam links, and link to link exchanges.
Interview Questions for Experienced Professionals
1: Where do you see yourself in ten years in the field of digital marketing Company?
Answer: This is the question that is asked more frequently. This is to check your aims and ambitions toward your career. You have to answer it with your abilities to progress in the digital field. Think of how far can you survive in this company and assure your services for the company with confidence.
2: How will your experience assist you in the Business field?
Answer: The answer to this question must be very accurate and relevant. This is all about your personal experience. Give them the reason to hire you. Talk about your skills, talents and explain which kind of situations have you dealt with. Let them know that they need you for their company and website ranking improvement. Show them the need to hire you right away. Your answer must be very unique. Your education and knowledge will let them judge you.
3: Are you relevant? How will you stay updated?
Answer: The answer to this question will show your energy towards the technical world; of course they hire someone who can stay updated about the digital stuff and the product of the company. Show them how much you know about the latest digital marketing technologies.
4: What attracted to the digital marketing industry?
Answer: While answering this question be honest, and tell the interviewer what attracted you to choose the job? Is it the company’s reputation, salary to get a job in the industry, be sure to show full energy and commitment towards the company, it will ensure them regarding your potential.
5: How you come to know about digital marketing? By yourself or any institute?
Answer: I have learned digital marketing from the _____________ (institute name), I have many experience and certificates in many digital marketing subjects.
Thanks for being with us till the end of the article Digital Marketing Interview Questions, stay tuned for more informative articles of the website.
You can visit 5 Best Sites and Apps to Read Books Online Free.